Google can estimate the in-store visit by reviewing your phone location history and your Google My Business location to find out whether someone that clicks one of your ads actually visited a store.

In-store visits is data collected anonymously by Google that will allow us to track how paid ads influence customers that end up going to a physical store. So, let’s dive in on what store visit conversions can do for advertisers: To help market ads measure the in-store visits, Google created the In-Store Visit Conversions, which is a great opportunity to track offline store walk-ins and attribute the online value of your ad spend. If you are a business owner with franchises or many physical locations and are already doing paid ads, this is something you must know! If you are a business owner with a physical location, such as a hotel, auto dealership, restaurant, and retail, is important to understand how of your in-store visits were driven from your paid ads.

Consumers often research at home or on their mobile devices and then go to a store to complete their purchase.Īs business owners, we know that the buying funnel of a customer can happen online and offline. According to Google, 95% of retail sales still happen in physical stores- not online.

Link gmb to google ads